Designer Categories
Fallon
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Designer, Dana Lorenz, launched Fallon in 2007, a lower-priced diffusion collection of graphic and layerable pieces, as a follow-up to the immediate success of her main collection, Fenton. Dana together with menswear designer, Tim Hamilton, launched Fallon men’s with a group of strong, streamlined, modernized classics in slick metals and colors for Spring 2011. The first Fenton/Fallon flagship opened in Freeman Alley on the Lower East Side in NYC. It carries both collections and special limited edition pieces she designs for celebrities and stylists. There is also a tightly edited vintage clothing collection of 80s-early 90s vintage that Dana curates herself.
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