Lucy Pinter and Flora Evans established Superfine in 2003 and today the brand is recognised as a high-end, fashion denim brand and an innovative style leader in jeans.

As one of the first pioneers of the skinny jean silhouette, Superfine make rock and roll jeans with a real London attitude. The label has led the way with clean looking jeans, free from branding, that are a bit punk and a bit purist. Their focus has been on fit and fabric with clever, often hidden details, embracing denim’s effortlessness.

Superfine continues to explore inventive and specialised denim treatments and, in collaboration with licensee Pier Spa, the brand’s ready to wear collections have reached a new premium.