Adrian Mesko, a fashion photographer for Vogue & Harpers Bazaar Australia, launched the Temp Des Reves scarf range in December 2010, as a passion project to give his very personal stills images a new life, a new sense of movement and texture, and a new sense of functionality. 

Temps Des Reves means Dreamtime in French, which is a mythological Australian aborigine concept. The logo, like the rest of the project, is very personal - the boy represents Adrian at the age of 12 (just before he emigrated from Czechoslovakia) and the dog is his greyhound Ives. When Adrian migrated to Australia in 1988 his Dreamtime began.... hence the 'established in 1988' part of the logo.